The Sahara Group will continue as sponsors of the Indian team after they won the contract by bidding Rs. 3.34 crores ($719,000) per match, a marketing committee official has told Cricinfo. The current sponsorship contract ends on June 30 and the new one runs until December 31, 2013. A top Sahara official also confirmed the development. Bharti Airtel, the only other company in the fray, put in a bid for Rs 2.89 crore ($628, 260) per match.
"We take pride in sponsoring the Indian national team," Abhijit Sarkar, corporate affairs head at Sahara, said. Read more...
Curtesy: www.cricinfo.com
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